Worldpac is a leading distributor of automotive replacement parts, serving professionals in the automotive repair industry. We prioritize delivering exceptional value to our customers through innovative solutions and outstanding service.

The Marketing Director will oversee the strategic planning and execution of marketing initiatives, loyalty programs and large scale customer events across Worldpac. With 6+ years of experience, the ideal candidate will have a proven track record of developing impactful B2B marketing strategies, organizing high-quality events, and fostering customer engagement. This role combines creativity, strategic thinking, and operational excellence to drive brand visibility and strengthen customer relationships.

• Marketing Strategy Development
• Design and execute data-driven marketing strategies to enhance Worldpac’s brand presence and customer engagement.
• Manage an enterprise customer loyalty program, driving enrollment and engagement through business leaders and multiple service providers   
• Oversee digital, content, and traditional marketing campaigns to align with company goals and initiatives.
• Event Planning & Management
• Lead the planning and execution of customer events, including trade shows, product launches, training workshops, and appreciation events.
• Manage event logistics, vendor relationships, and budgets to ensure successful delivery of all customer-facing programs.
• Develop post-event evaluations to measure impact and gather insights for continuous improvement.
• Collaboration & Leadership
• Collaborate with cross-functional teams, including Sales, Product, and Operations, to ensure alignment of marketing efforts.
• Build and lead a team of marketing professionals, fostering innovation and accountability.
• Analytics & Reporting
• Monitor the performance of marketing campaigns and events using KPIs, presenting insights and recommendations to leadership.
• Manage marketing budgets and resources effectively, ensuring cost-efficiency and ROI optimization.

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 6+ years of progressive experience in B2B marketing, with a focus on event planning and customer engagement.
• Proven success in managing multi-channel marketing campaigns and high-profile events.
• Strong leadership, project management, and organizational skills.
• Exceptional written and verbal communication abilities.
• Proficiency in marketing tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Passion for the automotive industry is a definite plus.

Worldpac is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require accommodations to perform the essential functions of the job, please contact talent@worldpac.com for assistance.

Worldpac is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, or veteran status.

Worldpac offers a comprehensive benefits package designed to support the health, financial well-being, and work-life balance of its employees. Key benefits include:

Health and Wellness:

• Medical, dental, and vision insurance plans to cater to various healthcare needs.
• Health Savings Accounts (HSAs) with company contributions for eligible plans.
• Flexible Spending Accounts (FSAs) for medical and dependent care expenses.
• Employee Assistance Programs (EAP) offering confidential counseling and support services.

Financial Benefits:

• 401(k) retirement plan with company match to assist in future financial planning.
• Life and Accidental Death & Dismemberment (AD&D) insurance for financial security.
• Short-term and long-term disability insurance to protect income during unforeseen circumstances.

Additional Perks:

• Paid time off, including vacation days and holidays, to encourage rest and personal time.
• Employee discounts on products and services.